BMW is investing nearly R$ 600 million in construction of its first factory in Brazil, in the city of Araquari (SC). The installed capacity will be 32,000 vehicles per year and this investment will generate nearly 1,300 direct jobs and approximately 2,500 indirect jobs, including suppliers, business partners and new concessionaires.
Various factors were considered to make the decision to install our factory in Santa Catarina, although the main factor was the logistical aspect. The state has five ports and is the only one in the country with this situation, which for our operation is a strategic factor. In addition, our objective was to invest in a municipality that could develop together with the growth of our business, and the city of Araquari has all the potential to do so.
The BMW Group has been undertaking actions that demonstrate its commitment to the Brazilian Market and has reached historic sales levels in recent years. The Araquari factory will certainly reaffirm the group’s commitment to Brazil.Arturo Piñeiro, President and CEO of BMW GroupBrasil - 14/11/2013